m&m's
Campaign : Miss Green launch
Background: M&M’s launched a new character to the M&M’s team, Miss Green.
Objectives: M&M’s wished to introduce its consumers across the GCC to the new character Miss Green whilst entertaining them with M&M’s screen savers, ringtones & wallpapers fro their phones.
The Cellempower solution: M&M’s supplied Cellempower with several ringtones, screen savers & wallpapers which consumers were requesting upon purchasing any M&M’s promotional pack by sending the correct keyword printed in the pack.
Promotion: The campaign was promoted through TV, radio and newspapers ads, as well as in store advertising.