Emarat
Campaign : Guess & Win
Background: Emarat in cooperation with Pepsi wanted to use a different method of campaigns to the usual coupons to be filled in.
Objective : Emarat wished to reward its customers by giving them a chance to win a car by guessing how many Pepsi cans are in the car.
The Cellempower solution: Emarat consumers were encouraged by Emarat staff and in-store adverts to send an SMS to a shortcode with the number of Pepsi cans they think are in the car.
Promotion : The campaign was promoted through in store advertising.