Duracell
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Campaign : Go to FIFA 2006 with Duracell
Background: Duracell wished to emphasize its important link to the Football World Cup event.
Objectives: Duracell wanted to increase sales in the UAE & KSA whilst entertaining its consumers with a chance to win tickets the FIFA 2006 games.
The Cellempower solution: Duracell packs in the UAE & KSA were printed with a unique code which the consumer is requested to send in a SMS to a local number in each country. The consumers were driven to participate by in-store advertising and other traditional media. Everyone is a winner as participants are given premium prizes and ring tones randomly, and the final prize is a pair of tickets to the FIFA 2006 games.
Promotion: The campaign was promoted through TV, radio and newspapers ads, as well as in store advertising.