Dove
Campaign : Dove for Real Beauty Campaign
Background: Dove launched the “Real Beauty” campaign worldwide in an effort to emphasise real products for real people and real beauty in an attempt to rectify the damage done by everyday media which distorted women’s views on what real beauty is thus reducing their self esteem which usually results in many issues girls and women alike suffer from.
Objectives: To promote the campaign for real beauty throughout the GCC and to provoke discussion and create debate on 'female beauty'.
The Cellempower solution: Four bill boards were placed in several GCC countries like the UAE, Kuwait and Saudi displaying pictures of different women with a caption inviting passers by to vote on what they can see. “Big/Beautiful”, “Frizzy/Fabulous”, “Grey/Graceful” and “Plain/Perfect”
Promotion: The campaign was promoted using the bill boards.