Showtime
Background: Showtime wanted a new differentiating solution to communicate a promotion of a one month free subscription, free equipment and installation for every new subscriber in the GCC.
Objectives: Increase subscription levels in the GCC
The Cellempower solution: Targeted SMS campaigns throughout the GCC to communicate Showtime’s latest offers and packages to potential consumers.
Promotion: The campaign was promoted through TV commercials and newspaper advertising.Back