Snickers
Campaign : SMS & Win
Background: Snickers wished to use a different method of interacting with its consumers in the GCC
Objectives: Snickers wanted to increase sales across the GCC whilst entertaining its consumers with a chance to win home theatre system as well as original Snickers merchandise.
The Cellempower solution: Snickers packs across the GCC were printed with 25 different questions which the consumer was requested to answer in an SMS to a GSM number. Everyone was a winner as participants were given original Snickers merchandise, and the final prize was a home theatre system.
Promotion:The campaign was promoted through TV, radio and newspapers ads, as well as in store advertising.