Chevrolet/GM
Campaign : Chevrolet Tahoe
Background: GM launched a new 2006 Chevrolet Tahoe with more power & more class
Objective : Chevrolet wished to introduce the new Tahoe across the GCC whilst entertaining its consumers with mobile content of the Tahoe.
The Cellempower solution: Cellempower converted many images of the Tahoe into wallpapers and themes and sent the content to the Tahoe’s target market selected from Cellempower’s highly profiled database.
Promotion : The campaign was not promoted.